How I can help your business

I offer a range of services tailored to the stage of your company. Whilst each business is different, here are the topics that tend to be helpful at each stage:

For Start-Ups:

Specific services to help navigate high uncertainty and limited resources. Typically, these are either self-funded ventures or series A-funded companies.

Goals at this stage: 

• Understand the Market and 'Customer Value'
• Develop your product or service to address these needs
• Build a sustainable business model
• Build core team

How I can help you at this stage

• Develop a simple and working Business Plan: Carry out basic competitor analysis and TAM (Total Addressable Market) analysis. Develop a compelling vision, mission, USPs and values as a 'north star'. 
• Develop a Website: A simple website showcases your offering and can be used to test messaging and different marketing techniques.
• Testing: Develop MVPs using the Build-Measure-Learn feedback loop. Test hypotheses about business models and pivot quickly based on customer feedback.
• Sales and Marketing Tactics: Test a variety of low-cost, AI-enabled sales and marketing tactics to identify the quickest path to sustainability. 
• CRM Implementation: When spreadsheets no longer work, implement free CRM tools to manage your leads and sales effectively. 
• Introduction to Lean: Introduce some of the basic concepts of Lean, and Lean thinking to provide a foundation for efficient growth.
• Ideal Customer Profile: Develop the first versions of an Ideal Customer Profile (the characteristics of your ideal customers) to help 

For Early Scale-ups

Specific services to help make a repeatable business model more efficient.

• Inbound Strategy: Developing and implementing effective marketing strategies to further drive business growth at a lower cost.
• Team Enablement: Leveraging tools like Belbin's team roles to develop high-performing teams, introduce a simple prioritisation framework to help your team focus on what's essential to the business.
• Process Design: Creating efficient and effective marketing, sales and service processes to drive revenue growth.
• Marketing and Sales Automation: Building low-cost automation to drive growth at a more efficient cost. 
• Lean Culture: Implementing more advanced Lean principles and tools to improve efficiency and productivity, including the inverted pyramid.
• Scorecards: Identify the Key Performance Indicators and a balanced scorecard to help your teams understand their goals and how they are performing.
• Daily Huddles: Introduce short daily team 'huddles' to assess progress and remove blockers.

For Mature Scale-ups

Services to help a growing scale-up become more mature, reduce risk and ensure only the right amount of bureaucracy.

• Process Optimisation: Leverage cross-functional tools such as SIPOC and DMAIC / DMADV to design and optimise processes. 
• Continuous improvement: Develop a method to enable your team to continually improve their working methods using Kaizen, A3, and PDCA cycles. 
• Six Sigma with Lean: Leverage data to optimise your operations scientifically.
• Root Cause Analysis: Use tools such as the fishbone diagram and the '5 whys' to identify the actual root causes of issues for effective resolution and improvements. 
• Risk Management: Identify the key risk areas in the business and remedial actions into a working document to help manage risk effectively.

For more information, check out the articles section of my website